Sourceįrom there, you can back all of the creative decisions involved in video production on straight facts and research.Ĭonducting online surveys, asking for customer feedback, and paying attention to the questions your audience asks online are all great ways to narrow down your audience. If you already have your ideal customer personas defined in your marketing strategy, now is the time to use them. Create different personas for your audience based on preferences, age, demographics, and gender. Unless you have a solid understanding of who you are talking to and their preferences or challenges, you might struggle to create top of the funnel content that resonates with your viewers.ĭo your research. The success of any video depends on your knowledge of your target audience. Step 1: Research Your Audience & Build a Video Strategy Here’s a step-by-step guide to help you decode video production and help you excel in it. Understanding the video production process can help you to reverse engineer your efforts and deliver quality videos. ![]() ![]() Given the time and effort involved in producing a video, planning your video project is important. However, investing in video production can feel daunting since it requires technical expertise. Videos make your messaging stand out as they are interactive and engaging. It’s no surprise that video marketing can be a great way to promote your content.
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